Matcha shouldn't be expensive.

Taste You Can Trust

The exact Matcha in our lattes - with over 500 5-star reviews.

Quality at a Fair Price

Reasonably priced. Quality uncompromised.

After-Sales Support

Receive personalised guidance for your Matcha questions.

Matcha made affordable.

Matcha is delicious, but also pricey...

That's what we used to think.

The truth is, Matcha doesn't have to be expensive

A few years ago, we set out on a mission is to make Matcha more accessible. 

Now with our fair prices, simple guides, and incredible after-sales support, anyone can enjoy café-grade Matcha.

Matcha fit for royalty. And your wallet.

Matcha cultivation has been practised in Uji, Japan for centuries - as one of the major suppliers for Japanese royalty in neighbouring Kyoto.

Over time, Uji farmers have perfected the art of Matcha production.

Their expertise, combined with Uji's natural environment, means Uji Matcha has a reputation for being sweeter and greener than Matcha from elsewhere.

We partner an eminent Matcha grower in Uji, with over 150 years of experience, to bring you Craft Tea Fox Uji Matcha from Japan.

More Matcha for less.

Unlike other Matcha stores, we don’t just distribute Matcha.

We actually make Matcha Lattes for a living.

Balancing price and quality isn't easy, but that's what we do.

The best part? 

We're sharing it with you - so you can also enjoy café-quality Matcha at less than $1 a cup.

Barista, baker, or beginner?

Delicious results - whatever you're making.

Barista Uji Matcha Powder (30g)Barista Uji Matcha Powder (30g)
Barista Uji Matcha Powder (30g)Barista Uji Matcha Powder (30g)
Barista Uji Matcha Powder (100g)Barista Uji Matcha Powder (100g)
Ceremonial Uji Matcha Powder (100g)Ceremonial Uji Matcha Powder (100g)

What's the difference?






Suggested Use







Baked pastries and desserts (e.g. lava cakes, cupcakes, cookies)







Lattes, smoothies, or unbaked desserts (e.g. tiramisu, ice cream)






Traditional pure Matcha, or a really smooth Matcha Latte

What Others Are Saying

Frequently Asked Questions

Where is Craft Tea Fox Matcha from?

Craft Tea Fox Matcha is from Japan. It is grown, harvested and processed in both Uji and Kyoto.

We work with an eminent Matcha grower in Uji with over 150 years of experience.

How many cups of Matcha Latte can I make?

It depends on the size of your cup, and how intense you like your Matcha Latte.

For a 200ml cup of strong intensity, our Matcha Latte recipe suggests 1.5–2 tsp (3–4 grams) of Matcha Powder.

That's about 6-7 cups for each 20g tea tin, and 25–35 cups for each 100g tea tin.

Proportions may vary based on your personal preference.

How long can Matcha last?

Matcha has a shelf life of between 6-12 months.

For maximum freshness, Matcha should always be stored in the fridge in an opaque, air-tight container and out of direct sunlight. 

This will prevent light, oxygen, moisture, and heat from damaging the Matcha.

What's the difference between the different Matcha grades?

Ceremonial Uji Matcha is more suited for those who occasionally drink pure Matcha (without milk or sugar). It is less bitter than the other types of Matcha.

Barista Uji Matcha is best suited for those who frequently make Matcha lattes. It is also best suited for no-bake desserts / recipes where the Matcha doesn't get heated, like tiramisu, ice cream, or sprinkled over a crepe. 

Patissier Uji Matcha is the most economical option for those who bake with Matcha in recipes, e.g. Matcha bread, Matcha cookies, Matcha lava cake.

For more information on the different Matcha grades, read our guide here.

I don't have a Matcha whisk, can I use a spoon?

We do not recommend using a spoon to make Matcha. A spoon actually gathers Matcha into clumps, leading to a "grainy" latte.

Use a Matcha Whisk for best results to make a silky-smooth Matcha latte.

If you do not have a whisk, you can still make Matcha using an electric milk frother, blender, or shaking in a bottle. 

Learn to make Matcha without a whisk here. 

Is your Matcha organic?

Which Matcha do you use in your bottled lattes?

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Which Matcha suits me best?

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