As Seen In
Now Serving: Matcha from Uji, Japan | Harvest Season: May to June.
Best Sellers
Swipe to see more.
Popular with 21,000+ customers.
Complete Whisk Set Bundle
Try Everything Bundle (30g)
Tea Fanatic Bundle (100g)
Why Craft Tea Fox?
Why Craft Tea Fox?
You want to drink healthy, but it has to taste good - and you don't want unwanted chemicals in your body.
We get it. That's why we offer ceremonial grade Matcha that's:
Certified 100% Organic
Silky Smooth
Not Bitter
Made in Uji, Japan
Us vs The Rest
Silky smooth, organic Matcha straight from Japan - that tastes consistently great.
Cheap Matcha
Craft Tea Fox
Overpriced Matcha
Price
$
$$
$$$$$
Cost
$10 / 30g
$20 / 30g
$30 / 20g
Smooth?
Sandy, gritty feeling
Smooth mouthfeel
Depends…
Organic
X
✔*
Sometimes
Made in Japan
Sometimes
✔
✔
No Bitter Aftertaste
Bitter, tastes like grass
✔
✔
Freshness
Nope, sits on shelves for ages.
Refrigerated for maximum freshness.
Depends on storage conditions.
*Applies to Ceremonial Organic Uji Matcha. Certified organic by Japanese Agricultural Standards.
Don't take it from us...
Hover for 1000+ 5-star reviews.
Definitely worth every cent!
I am so glad I decided to give it a try. Tastes delicious and the colour of the Matcha powder is really green. Will definitely repurchase.
Erina L.
Good experience throughout
Pleased with the quality of the Uji Matcha Powder. Taste is good, without the bitterness. Order went smoothly with after-sale message and email.
Natasha
One of the best
One of the best matcha powders that I've purchased — it's super smooth and tastes exactly like Matcha I would have in Japan 🤤 would definitely buy this again.
Chloe
Quality Stuff
The colour and the fineness of the powder is wonderful. And it smells heavenly. Definitely worth the money.
Belle
Best matcha ever
I am a true convert. The best Matcha I have tasted. I will buy no other Matcha except from Craft Tea Fox. The taste is impeccable.
Alison W.
Excellent quality
I've tried other brands as well just to compare. And by far Craft Tea Fox has the best one. The colour is vibrant and there's no bitter, dry, grainy taste. Really recommended!
KD
Awesome Matcha Set
Pretty packaging, great as a gift! The Uji Matcha is very authentic and has a great smelling aroma. The Matcha bowl with spout was really unique! Will definitely recommend to other Matcha lovers.
Sharifah S. M.
60 Day Money Back Guarantee
Free Shipping
Personalised Support
Organic Matcha usually tastes bad. Except this one.
Unlike green tea, Matcha is grown in the shade. Without the nutrients from sunlight, Matcha needs fertilisers to grow well.
However, for organic Matcha, farmers are limited in the type of fertilisers they can use.
This means organic Matcha often lacks vigour and brightness, and rarely tastes as good as non-organic Matcha.
That is, until now.
By working closely with a Japanese tea farm in Uji in operation for over 186 years, we've developed a proprietary, organic Matcha that tastes as good as (or better than) non-organic Matcha.
Silky smooth Matcha, every time. We test to make sure.
Other than taste, mouthfeel is a key part of the Matcha experience. Bad Matcha is usually grainy and leaves a powdery mouthfeel. Good Matcha feels silky-smooth on your tongue.
Typically, the smaller the particle size, the smoother the mouthfeel.
To guarantee silky-smooth Matcha, we calibrate the grind process carefully together with our partner tea farms, and conduct Particle Size Analysis with an independent laboratory.
This ensures the median particle size of our Matcha being consistently below 15 micrometers - generally accepted as the required particle size for smooth Matcha.
